Cold Calling Techniques (That Really Work!) - Stephen Schiffman

\nThe definitive guide to cold calling success \nFor more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work ), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: \n- Turn leads into prospects \n- Learn more about the client's needs \n- Convey the ability to meet the client's demands \n- Overcome common objections With Cold Calling Techniques (That Really Work ), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time